Gone are the days where ‘natural’ and ‘clean’ beauty was just terms used only by green juice sipping Byron Bay lovers. We’re seeing it EVERYWHERE. 

In the last couple of years, there has been a huge shift in our health and wellness approach to life across everything from the way we eat, workout, the clothes we buy and the beauty products in our cabinets.  

 A couple of years ago most of us wouldn’t think twice about all the toxic and nasty chemicals we were lathering on our face. Brands would use fancy words to suck us all into thinking those ingredients we didn’t understand would plump, smooth and leave us looking 5 years younger. 

We wanted results and a lot of the time these products delivered, but this came at the cost of aging skin through the carcinogenic (having the potential to cause cancer) and toxins in these products.

Grown Alchemist is one brand that has been getting it right for years. Founded by Australian brothers Keston and Jeremy Muijs back in 2002, it’s a natural and non-toxic brand that believes not only in topical skincare but also by treating the skin from the inside out.

I visited the new Grown Alchemist counter at David Jones, Elizabeth Street the other week. Read about the visit, the chat we had with Teddy Bel and Maurice Barr and few skin care myths we debunked over on En-route.

Photography: Lucy Alcorn